Cruises are ON SALE - All Inclusives are ON SALE!!
I am just back from a week at a Sandals resort in Ocho Rios Jamaica, and boy did I learn alot!
part of the private Sandals beach in Ocho Rios
- I learned that the Sandals Grande Riviera is really looking good -
- I learned that Negril still looks the same as it did 20 years ago (except Rick's Cafe has expanded some)
- I learned that the "new road" is still not the same as an interstate
- I learned that if you want to scuba you better download the form before you go and get any required physician's signatures in the US (they are VERY cautious with guest's health at these resorts)
- But mostly I learned that people really believe that stuff about 65% off
Seriously? I guess I (and other travel agents also) do a lousy job of getting the word out that all these sales (Sandals is perpetually 60-65% off anytime you go to their website - at least anytime in the last 3 years...) - these perpetual sales that you can find any moment on the internet...they are just fluff. Everything is ALWAYS on sale - cruises are routinely 75-87% off - but off of what?
Who pays full fare?
Don't get me wrong - Sandals does a fantastic job of marketing their product - and it is a good product. I experienced it for 7 days last week and have VERY few complaints (there is always something that isn't 100% perfect, right?).
I guess my surprise, and the point of this post stems from several conversations with guests. Sandals guests tend to be very friendly ad out-going (alcohol maybe??) - I met many great people and invariably the topic of "what do you do?" came up. Frequently when guests learned that I was a travel agent/consultant/adviser we would talk travel - where have you been, where do you like best, etc. They were always very generic conversations, i mean- the last thing I would want to do is go to someone's place and start selling THEIR customers, so I was always very careful in how I responded to questions like - "so what do you think about this place?" - it's awesome of course!
The thing that I found most interesting was the amount of certainty that people held in their belief of their price being really special - the "I got a great deal" syndrome was rampant. People just don't believe that the Sandals price and the internet price and the agent price and the EZTravelPad price are exactly............THE SAME!!! Furthermore, it's the same situation with just about every resort company or cruise line or hotel or tour operator or wholesale packager on the planet. Nearly every time the agent price and the direct booking price are identical.
- Is there anything wrong with going directly to the source? No.
- Is there any advantage to booking direct? No.
- Is doing your own direct booking wrong? No.
- Is doing your own direct booking smart? Not really - because by using an impartial agent/consultant/adviser you can get advice - advice that you will not get from going direct, and you will usually pay ZERO (zilch, $0 - Nada)for that advice.
So, what did we learn? That if you want 65% off your next all inclusive vacation you need to go directly to the source - or the internet - or your preferred agent, because the pricing is ALL THE SAME almost every time - and when it's not (I cannot speak for every agent on planet earth) most agents will match the price.
Plus- even if you are paying a premium for your agent (and some top agents do charge premium fees)- how much value is their in having a go-to person when things go wrong? Do you REALLY like dealing with the call center? Really?
An Agent can help you make the best choice
What incentive does a resort have with making sure you have the best connections or even digging a little deeper to find a non-stop? Not much...
How likely is it that a tour company (Apple Vacations for example) will suggest that their competitor has a better flight option, or a better price? Not a chance in the world.
Do you know every place to shop for best combination of price/flights/room availability? Unlikely
How likely is it that the internet based travel agency is going to take the time to meet with you 1-on-1 to REALLY find out what you want for your next experience (and the one after that?).
Vacation planning is an art - and a science. It is something that someone like myself takes pride in - helping people get the most value for their most important commodity - TIME
So people, next time you are contemplating going somewhere - find an agent that you can be comfortable working with, and at least ask them for a quote - what do you have to lose? What do you have to GAIN?
But, just in case I haven't yet convinced you, and you are still holding out for the biggest sale yet - here you go.
THIS Fall - Oct 3-6 to Riviera Maya in Mexico.... an EZTravelpad exclusive at 99.98% OFF List Price - It's UNBELIEVABLE
Package includes RT air from Chicago, 3 nights at a 5 Star All-Adult All-Inclusive Resort ...plus a T-shirt plus.... 2 bottles of water!!.....all for only $855 pp dbl - That's 99.98% off the regular EZTravelpad price of only $42,750 per person*** - WOW - the deal of a lifetime!!
*** - ok, the 99.98% off is made up, so don't believe it - I'm just trying to illustrate the point that these savings that companies are routinely touting (off list price) are just numbers pulled out of thin air - numbers that sound enticing.... but the $855pp is real - and it's a steal! Hope to see you there!
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